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force for good

The Ethical Choice

As a jewellery business, we take great pride in not only being the preferred destination for the finest diamonds and bespoke rings, but also in strengthening our commitment to the highest ethical standards.

We have secured several partnerships with leading organisations so that we can confidently demonstrate that we offer responsibly sourced diamonds through blockchain technology. We are also one of the first retailers to also offer sustainably rated lab grown diamonds.

Coupled with a commitment to transparency, we are a proud supporter of charities such as Rainforest Rescue who work tirelessly to protect and restore threatened rainforests.

We are on a mission to be a force for good and our commitment to the highest ethical standards is uncompromising. Read more about how we are driving responsible, ethical, and positive change.

What we stand for

Traceability

Wepartner with leading diamond traceability provider Everledger to provide responsibly sourced & traceable diamonds. We are one of the first jewellery businesses that now provide verified, authentic and traceability information on diamonds through the means of blockhain technology. Learn about Blockchain and Diamond Provenance.

Transparency

We strongly believe in offering a transparent experience for our customers that is why we publish transparent pricing on all our diamonds, engagement rings and wedding rings. We believe our customers should be informed so they can do their own research to find out what is best for them before entering our showrooms.

Giving Back

We are a proud supporter of Rainforest Rescue which we are a proud supporter by donating towards initiatives that help protect and restore rainforests that are so vital to preserving the beauty, bio diversity and the stability of our climate through the critical role of CO2 absorbtion. Read more about Rainforest Rescue and how they are restoring old growth rainforests in our most threatened regions.

Sustainability

We offer lab grown diamonds as an alternative to mined natural diamonds and now also offer sustainably rated lab grown diamonds which provides a 3rd party verification for ethical and environmental standards. As one of the very few Australian jewellers offering sustainability rated diamonds, we are proud to be leading the way.

"In everyday there are 1,440 minutes. That means we have 1440 daily opportunities to make a positive impact."

Les Brown